Live Poster

Poster design
D: The landscape design is graphically split in three vertical blocks, shifting to two vertical blocks after a few seconds leaving just two blocks (left and right). In the rightmost block the space is split horizontally using white lining. The orientation of text is vertical (leftmost block) and horizontal (middle and rightmost block). The lettering appears a bit fuzzy because of the layering, green, white and red are used as the colors for the lettering. In the white text some words are colored green. The outlining of the text is not consistent (relative to the white lines)
In the central (after a few seconds, when the left block disappears, the left) block orange/red image of people stand in front of a blue background with a rotating light blue helix. In the subsequent frame the text and image switch places and a rotating brain is used as an illustration. The next image shows sharks swimming in a circle.
Transitions are made using a trickle down effect.
Some textual content is a bit odd f.i. ‘biology conserves life’.
E: I feel a bit overwhelmed, there is a lot going on and competing for my attention. The moving effects draw attention but contribute little to your message. I feel drawn from left to right and back trying to find a focal point. The trickle down effect feels soothing, like a chilly spring rain.
S: Try to make your design more coherent towards its purpose, I think that either side of the live poster appears stronger as a stand alone image. The split composition invites competition the use of color, graphical elements and switching of left right functions (text/graphics) enhance this. A clear choice in composition would help. The different colors within the poster count up to over 10, perhaps using just 4-5 colors would help to increase consistency.

Descriptive text
D: You indicate the choice for the color scheme, stating that you want to stand out from the color scheme used by the commissioner making this stand out. The animation and application of text is indicated. You indicate the division of tasks without being explicit on who did what.
E: I get a general idea on why you choose not to follow the color scheme of the commissioner, but find it difficult to recognize the positive reasons for choosing the color scheme that you did use. I am left wondering on who did what in the design process and how you used this process to align the design to the problem, target audience and hoe you improved the design in subsequent steps.
S: In the description of the design process you should focus on ‘how’ the design was achieved and ‘why’ certain choices were made. Try to progress from indicating (name what happened) to describing (this answers a ‘how’ question) to explaining (this adds a reasoning answering a ‘why’ question on what happened) or even discussing (this adds the comparison to alternatives and an explanation of the choice made) the design process.
Have a close look at both grading rubrics and question me on how these are applied.
C: In grading I would have difficulty using the rubric and recognizing the higher grade descriptions, I do not recognize an explanation within your description, which currently is best characterized as ‘indicates’ (see the S: for a very brief indication on the differences with describe, explain and discuss). Your individual contribution and the benefit of collaboration is also hard to access.